Resources
View our digital marketing technology resources. We have put together several guides which our clients have found helpful over the years. Learn more about martech, automation, customer data, CDP, CRM, website platforms, email marketing, advertising, and social media.
Guides
When Do You Need A Digital Marketer?
How do you know when you need a marketer? The answer is not always clearcut, but there are several scenarios which we run into more
Common Digital Marketing Questions, Answered
We have done our research, heard from many of you and also have received many questions over the years. Here are our answers to the
Understanding Your Customer
You may be wondering where to start with your business and marketing strategies. There are some critical components to building your strategy for the month,
Attention vs Utility. Which Metrics To Monitor?
This question raises problems for marketers and product managers. Which metrics do we track in the attention economy? Everything is a competitor when were talking
UA to GA4 Transition: Key Steps
With the introduction of Google Analytics 4 (GA4), Google has embarked on a significant transformation in the world of website and app analytics. While GA4
Mastering Email Deliverability: A Friendly Guide to SPF, DKIM, and DMARC
Hey, fellow email enthusiasts! Ensuring that your emails are reaching your customers’ inboxes and not their spam folders is the key to successful email marketing.
Navigating eCommerce Reporting: A Customer Journey Guide
In the digital world, data is king. When it comes to eCommerce, understanding your customers’ journey through the right set of metrics and reports can
Essential Business Metrics Defined
As businesses grow and evolve, so do the metrics they need to measure success. Understanding these key performance indicators (KPIs) is critical for strategic planning
Building Strategic Ecommerce Customer Segments in Google Analytics
Understanding your customers is key to improving your eCommerce business. Google Analytics allows you to build strategic customer segments that can be shared and targeted
Mastering Google Analytics 4 for Shopify
PART 1: Setting Up Google Analytics 4 The process of setting up Google Analytics 4 for Shopify involves several key stages, each of which is
Strategy
Effective Onboarding Strategies for Marketing Automation Success
The Importance of a Strong Onboarding Process A strong onboarding process is essential for the success of any organization. It sets the tone for new
Essential Business Metrics Defined
As businesses grow and evolve, so do the metrics they need to measure success. Understanding these key performance indicators (KPIs) is critical for strategic planning
Turning Shopify Into a Revenue-Generating Powerhouse: A Guide to Maximizing E-commerce Success
The advent of e-commerce platforms like Shopify has revolutionized the retail industry, providing businesses with a plethora of tools to reach a global customer base.
Understanding Your Customers: The Best Business Intelligence Reports for E-commerce Marketers
In the ever-evolving landscape of e-commerce, understanding your customers is pivotal to driving business growth. Business intelligence (BI) reports provide a data-driven means to glean
Overcoming Business Challenges with Revenue Operations: Tools, Metrics, and Success Measures
RevOps: Solving Revenue Challenges and Driving Business Growth Does it work? We’ve helped companies increase conversion rates, and quality traffic, reduce employee time, and eliminate
How 8 Marketing Leaders Responded To COVID-19
There has been a great shift in the way marketers position themselves as a result of COVID-19. This once in a lifetime crisis has shown
Marketing Tips
Marketing Tip 4: Edward Bernays On Interpreting The Public
I am reading a new book by Edward Bernays about public relations which has some overlap with the work of marketers. I found that it
20 Marketing Tips Any Business Can Use
We believe at BrandGrow that every company has room to grow. That is an oversimplification, but for the average company, it is not that far
BrandGrow News
Announcing local SEO services in Asheville, NC
Hi there. My name is David and I have been living in the Asheville area for more than a year now and I have grown
Announcing 10% Off Local SEO Services for Asheville!
Hello! David with BrandGrow here and I am happy to announce our commitment to local businesses in Asheville with our new offer for local businesses.
Coming Soon: How Digital Marketing Helped Asheville Lash Company Get Customers.
In the next week or so we will be releasing part 1 of our growth case study for the eyelash extension business, Asheville Lash Company. You
Asheville Marketing and Business Group
It has been hard to find a group where people discuss marketing and business questions in the local community here in Asheville, so we are
Digital Marketing Day Press Release
David Blane BrandGrow1154 Sweeten Creek Road, Suite AAsheville, NC 28803 SCORE Asheville and A-B Tech Small Business Center: Digital Marketing Day Is A Success for
Asheville Digital Marketing Day Recap
As any business owner knows marketing plans are incredibly challenging. New technology, jargon, and everchanging strategies increase the difficulty for entrepreneurs. Asheville SCORE, A-B Tech
Top Martech Trends Shaping E-Commerce in 2023-2024
1. Personalization In the realm of e-commerce, personalization has emerged as a pivotal strategy, with retailers harnessing the power of data analytics and AI to
