What is a MailChimp consultant
A MailChimp consultant can help you navigate and successfully implement MailChimp, one of the leading email marketing platforms. Email marketing is a useful tool for connecting with prospects, staying in touch with existing customers and driving sales.
Why should I work with a MailChimp consultant?
MailChimp is a robust platform with a wide array of features for email communication and digital marketing automation. Hiring a MailChimp specialist is a great way to make sure your business is taking full advantage of the platform’s features, which can be challenging for a beginner to master.
What happens once I hire a Mailchimp expert?
First, a MailChimp email marketing consultant will work with you to understand your unique business goals and learn about your existing marketing efforts. Then, he or she will make recommendations for ways to use MailChimp to better achieve or enhance these objectives. A MailChimp consultant may also take the lead on putting the recommended strategy into action.
Example MailChimp Consultant Services
- Analyze and make recommendations to improve your company’s email marketing efforts
- Uncover opportunities to use Mailchimp’s features to advance your business objectives
- Set email marketing KPIs and regularly track/report progress towards the goals
- Instruct your marketing and sales team in the effective use of MailChimp
- Oversee internal adoption of MailChimp and serve as an educational resource on the platform
- Install MailChimp lead capture forms on your website
- Set up automated email campaigns based on common customer action triggers
- Advise on ongoing, manual email campaigns (company news, promotions, holiday, etc.)