If you own a business or website, you may be wondering, what is a marketing automation consultant? Here, we’ll explain what a marketing automation consultant does and share some of the most popular marketing automation tools.
What Is A Marketing Automation Consultant?
A marketing automation consultant is an expert in harnessing technology to automate marketing tasks. Automation can reduce human error, save you time and maximize the efficiency of your marketing efforts.
What Does A Marketing Automation Consultant Do?
A marketing automation consultant helps businesses increase their ROI using automation tools. He or she will analyze your existing marketing channels and develop an automation strategy that will streamline processes and take the human element out of repetitive marketing tasks, saving you time and money.
With automation, you can make your various marketing channels communicate with one another and work together without your involvement. So, for example, a marketing automation consultant might use automation tools to integrate your onsite lead capture forms with your email marketing platform. Then, a workflow could be set up so that new contacts are instantly sent a welcome email series. Automation can be used in similar ways to integrate your CRM with social media, paid search, and other marketing channels.
Marketing automation is a highly effective way to nurture new leads and move existing ones down the sales funnel while expending few resources. This frees up more of your time to focus on strategy and other big-picture marketing activities.
Consultants offer the expertise that will help you uncover new ways to use automation that you might not have known were possible. Finally, they will help you analyze the results of your efforts and pinpoint areas where there’s room for improvement.
Here are just a few examples of some of the most popular marketing automation tools.
Marketo: A powerful suite of automation tools for email marketing, social media, digital advertising, and analytics. More info about Marketo.
Hubspot: A CRM that aggregates customer activities and allows you to create automated workflows on your website, social channels, and email. More info about Hubspot.
Pardot: A marketing automation SaaS tool. Owned by Salesforce, Pardot handles nurture campaigns, lead scoring and funnel reporting. More info about Pardot.
AutoPilot: A platform designed to help businesses visualize, strategize and manage the customer journey. More info about AutoPilot.
MailChimp: A user-friendly email and marketing automation application that helps you segment your audience and target marketing campaigns to those segments. More Info about MailChimp.
Eloqua: Software-as-a-service that helps businesses engage the right audience at the right time in the buyer’s journey. More info about Eloqua.
Zapier: A tool that facilitates integrations between hundreds of applications, allowing you to create if-then workflows. More info about Zapier.
These examples are just a few of the hundreds of automation tools that can simplify and improve your marketing processes.