20 marketing tips any business can use

20 Marketing Tips Any Business Can Use

We believe at BrandGrow that every company has room to grow. That is an oversimplification, but for the average company, it is not that far off.

Here are the top 20 most important marketing tips for any business

#20

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If you do not understand your product, neither do your customers.

#19

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Track your Cost per Acquisition. If you can do this reliably your progress will make a lot more sense. Setting up conversations and understanding their value helps guide decisions.

#18

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Using niche marketing can be a great way to break into a market. It is not always the best method but sometimes it can make or break a business.

#17

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Marketing tip 17 is a challenge as the daily grind pulls you in so many directions that you become thin like a pancake. Don’t let that happen to you. Plan to stay top of mind with your customers and prospects today!

#16

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Shorten the path to conversion. Not always as easy as it sounds because every visitor is different. Learn what your customers want and adapt.

#15

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Know your website. Some people find it harder than others to keep up with all the changes on their site. It can be challenging, but it is a “necessary evil”.

#14

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Special offers incentivize potential customers to act. Use smart offers at the right time and don’t overdo it or you will have diminishing returns.

#13

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Number 13 is a flashback to Valentine’s day where we reminded you to reward loyalty. Long-term customers, return customers, and new customers all deserve recognition. Give them something to show appreciation.

#12

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Balance your marketing budget. How? We can help.

#11

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Random fact: the color blue is the color associated with trust. What other colors should you be using?

#10

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Elicit an emotional response. It can pay to be bold and stand out in the market.

#9

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Embrace email marketing. Not only an awesome communication tool but one that pays dividends when used effectively.

#8

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Listen to your customer. Even when they seem completely crazy or you just do not see how you can support a change in a product or service. Think about the long-term consequences of how you treat them. They may be telling you something really helpful.

#7

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One of the most challenging marketing initiatives is supporting a strong content strategy. It will pay to have rich, helpful, engaging content that lasts.

#6

Your UX is more than just “website design”. It is psychology.

#5

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Branding is an asset. This is true the more unique and novel your brand is. Especially one that stands the test of time.

#4

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This tip is a bit more in depth, but do take a second to read about the importance of interpreting your customer.

#3

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Don’t forget to play out your promotions and build buzz for special announcements and releases. It helps to give your potential customers a heads up when something is about to happen.

#2

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Have you documented your customer journey? Sure, you probably know it in your head, but that does not help you benchmark your success using your results. This is one of the first steps of efficiency.

#1

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Get your name out there. In the spirit of motivation, if you are having trouble reaching customers, don’t give up. If you have plateaued, there is always a new perspective. If you are afraid you will see red very soon, don’t panic. Start your plan today, and act!

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