What is Marketo?
Marketo is a marketing automation software that helps companies automate various aspects of their digital marketing. Its features include automation tools for email marketing, social media, digital advertising, analytics and more.
What does a Marketo consultant do?
A Marketo consultant can help your business through Marketo onboarding, implementation and creative problem solving using the platform. Digital marketing has many parts, and unfortunately, sometimes they can become compartmentalized. A Marketo consultant can help bring the various pieces of your digital marketing strategy together to ensure every part is working toward the same objectives.
Should I hire a Marketo consultant?
If you wear many hats and don’t have time to go deep on your digital marketing strategy, hiring a Marketo specialist may be a good idea. Alternatively, if you’re already using the software but aren’t sure whether you’re getting the most value from it, an expert Marketo consultant can help you maximize its features in a way that’s best for your business.
Example Marketo Consultant Services
- Analyze your business landscape, competitors and existing digital marketing strategy
- Make recommendations to improve your marketing using Marketo
- Onboard your team to the platform, train them on Marketo features
- Migrate existing marketing channels (email, advertising, etc.) to Marketo
- Create forms, landing pages, email drip campaigns and other tools to nurture leads
- Set up custom reporting
- Measure results and optimize campaigns on a regular basis
How Can I Hire A Marketo Consultant?
Let the experts at BrandGrow help you maximize your marketing ROI using Marketo. We’ll sync up your digital marketing channels to help you get a clearer picture of your goals, efforts, and results. Contact us today.