Many businesses struggle to make use of the new technology out there. This is because, like many marketers, they are wearing this hat along with several others. This means there just is not the time needed for you to spend maximizing your digital efforts. Does this sound like you? Below you’ll learn a little more about Asheville digital marketing.
Related: Read our guide to improving email marketing in Asheville.
How To Improve Your Online Presence In Asheville?
Asheville North Carolina is home to a fast-growing population of entrepreneurs and local businesses all making their presence known on the internet. It is a great community, but it is tough to move the digital marketing needle.
- First, you may want to go through our 20 marketing tips to see if anything stands out to you.
- Second, you should consider highering someone to get to know your business and audit your current efforts in your business market. We can help with this and advise you as we progress towards a more profitable business.
How To Manage SEO, Reviews & Reputation Management in Asheville?
Word of mouth isn’t dead and it is playing a larger role in decision making for customers in local markets, starting with online searches. 40% of online searches end in purchases. If you are not in retail this equates to something similar to a phone call or in-person visits. That is not something to shy away from!
So what do you do to maximize your local SEO, reviews, and reputation? You want to have a good system set up to monitor your different directory listings. Some of these will be local Asheville based websites but also include Google profile, Yelp and other social sites that have a review system. At BrandGrow we offer a special for local businesses that help you stay on top of your local SEO, reviews, and reputation.
Should I Run PPC in Asheville?
That is a great question. Generally, yes, you should run PPC campaigns in Asheville because it is one of the most effective uses of your marketing budget. If you have tried to set it up and didn’t really see success, don’t worry, that is farily common.
Google and Bing Ads are pretty complex advertising platforms to get used to. It also doesn’t cover all of your bases. Depending on the type of company you are, you may also want to consider other platforms. Instagram is a favorite for e-commerce shopping, for instance.
