We serve the local Asheville area and offer one-of-a-kind digital advertising services that include PPC (or Pay per Click). We have found that Asheville PPC, while you certainly max out a budget on PPC, is not the only advertising methodology worth paying attention to these days.
How does PPC work?
PPC is basically a bidding process where you are competing against other advertisers to show up in a search result on a search engine like Google. There are thousands of searches every month for certain keywords, so the pricing methodology is different than traditional advertising.
Is PPC Better Than Traditional Advertising?
Well, we like it because it is easier to track and save money depending on how you use it. For instance, you can read how we saved a client lots of money by changing PPC tactics right in the middle of the campaign we were running. It is not the same as traditional advertising so it is not something we should compare. PPC should be considered part of a comprehensive digital strategy.
Should I Use Asheville PPC?
The short answer is, most likely. All businesses can benefit from targeting their audience using PPC as the tool. In fact, most businesses are already using it, but do not know the ways they could be saving money on their PPC tactics.
What Features Should Be Included?
These days you have to hold your advertiser to a higher standard. If they are not familiar with predictive ads, statistics, placement management, audience segmentation, behavioral tracking, conversion optimization, narrow and broad keyword tracking, and other tactics, you may consider moving to someone who can save you money in the long run. Contact us to learn more about how we can do this for you.